Business Leadership Management - The Exec's Mag

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Mon Sep 15

Jason’s Voicebox: Should We Adopt a Differentiation or Low Cost Service Strategy?

Jason’s Voicebox: Should We Adopt a Differentiation or Low Cost Service Strategy?

Jason CJ

Differentiate or low cost? That is the constant dilemma for both product and service sectors. This applies too even in advertising/design. There are 4 ways of setting yourself apart from the competition.

1. In Intertwined Relationships.We have read about it as social media statuses – “It’s complicated”, and while you want to be able to pride yourself in simplicity, it is essential that you…

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Wed Sep 10

Sylvia Speaks: Living and Breathing Design

Sylvia Speaks: Living and Breathing Design

Sylvia Chan

Culture imposes a great deal on design and it is an integral part of how we do things at SYL+JAS. I translate the client’s thoughts into a visual reality by reflecting on the brief a great deal, while Jason will scoot off with the brief to think off structurally as well as anchor points that will catch attention. The great thing about it all is that we always come to a meeting point in terms of…

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Fri Sep 5
Why Celebrities Sell

"Entertainment experiences induced by parasocial bonding in turn are potential precursors for celebrity endorsement effects… Consumers are driven by excitement elicitation directed at the celebrity, an idealized target they aspire to be like and identify with." Kineta Hung, 2014

Why Celebrities Sell

"Entertainment experiences induced by parasocial bonding in turn are potential precursors for celebrity endorsement effects… Consumers are driven by excitement elicitation directed at the celebrity, an idealized target they aspire to be like and identify with." Kineta Hung, 2014

Sat Aug 30
Advertising, once a gamble, has thus become…

"Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures" Claude Hopkins

Advertising, once a gamble, has thus become…

"Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures" Claude Hopkins

Mon Aug 25

Resisting the small insidious compromise is the maker of champions

Resisting the small insidious compromise is the maker of champions

Staying the course

The path to follow is well trodden and well understood by all:

  1. Have a powerful desire to get closer to perfection
  2. Have enough intelligence to select (maybe with some help from a mentor) the process that is going to take us closer to perfection. This process or route has to be in tune with what we are physically, mentally, spiritually, or our efforts will wane.
  3. Recognise that many people get this…

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Wed Aug 20
Willpower and Success

"The common feature possessed by all those whom I admire is… a willingness to be confident outside the tribe.

Willpower and Success

"The common feature possessed by all those whom I admire is… a willingness to be confident outside the tribe.

Fri Aug 15
It is your duty to improve!

"You can’t admire and say ‘bravo’ to someone who is first in the world by doing easy things or doing things for fun, or because of genes and nature.

It is your duty to improve!

"You can’t admire and say ‘bravo’ to someone who is first in the world by doing easy things or doing things for fun, or because of genes and nature.

Mon Aug 11
If you don’t risk failure….

"If you don’t risk failure, you will never succeed" Anne Summers

If you don’t risk failure….

"If you don’t risk failure, you will never succeed" Anne Summers

Tue Aug 5
Small opportunities are often…

"Small opportunities are often the beginning of great enterprises" Demosthenes 384-322 BC

Small opportunities are often…

"Small opportunities are often the beginning of great enterprises" Demosthenes 384-322 BC

Wed Jul 30

How to Fire Up Your Creative Team for Greater Work

How to Fire Up Your Creative Team for Greater Work

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Chairs provide great support during long meetings, but they may also be holding us back, according to a finding by Andrew Knight of the Olin Business School at Washington University. In fact, standing during meetings boosts the excitement around creative group processes and reduces people’s tendency to defend their turf.

“Organizations should design office spaces that facilitate non-sedentary…

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Fri Jul 25

Of Movies and Social Marketing

Of Movies and Social Marketing

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One of the most traditional forms of marketing, which is word-of-mouth (WOM) marketing is a powerful driver in the ambit of movies; from long-tail sales to blockbusters, whether one is talking about the latest fishy ice cream flavor or a Hollywood romantic comedy.

Especially so in the age of social media and online networking sites, the potential for spreading the word could mean the difference…

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Sun Jul 20

Does the 10,000 hour rule apply to creativity?

Does the 10,000 hour rule apply to creativity?

Greater Brain Integration = Greater Creativity?

Greater Brain Integration = Greater Creativity?

“While there’s a common notion that 10,000 hours of practice is necessary for high achievement, some people put in long hours and do not excel,” says Dr. Travis,  “In fact, brain integration may be the inner factor that leads to outer success.”

Published in Creativity Research Journal(26:2, 239-243), the work of Maharishi University brain researcher…

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Sustainable Profitability

“Increasingly, we are recognising that the fundamental measure of success in design and business is whether we are early creating value for someone out there. Is someone’s life better (along some dimension of their choosing) because of our efforts? Without that, sustainable profitability is a mirage.” Tim Ogilve, 2011

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Fri Jul 18
Tue Jul 15

Online Shopping: too many photos confuse consumers?

Online Shopping: too many photos confuse consumers?

Online shopping and images - the more images, the more confusing?

Online shopping and images – the more images, the more confusing?

When shopping online, we often have the option of clicking on additional product photos taken from different angles or showing additional features. However, according to new research, looking at more photos when making product comparisons can inhibit us from noticing what differentiates them in the first place.

Authors Jayson Shi…

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