Business Leadership Management - The Exec's Mag

Welcome to BusinessLeadershipManagement - The Executive's Magazine!
Mon Oct 20

Does the Feeling of Power Makes People Save More?

Does the Feeling of Power Makes People Save More?

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Saving money is a constant challenge for both rich and poor, typically in a day and age of materialism and highfalutin living. Well fret not, a particular change in your emotional behaviour and how you feel towards yourself will cause you to save more.

“We were interested in knowing whether the decision to save or not save money was affected by how someone was feeling during the time they were…

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Sat Oct 11

David Ogilvy on using judgment

David Ogilvy on using judgment

“I noticed increasing reluctantly on the part of marketing executives to use judgment ; they are coming to rely too much on research, and they use it like a drunkard uses a lamp post: for support rather than for illumination.” David Ogilvy

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Sun Oct 5
The Celebrity Effect

"Consumers perceive the celebrity with a high number of followers as being more physically attractive, trustworthy, and competent…

The Celebrity Effect

"Consumers perceive the celebrity with a high number of followers as being more physically attractive, trustworthy, and competent…

Tue Sep 30

Marketing approaches requiring any movements towards consumers will fail

Marketing approaches requiring any movements towards consumers will fail

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Chicago Booth business Professor Christopher Hsee has found that there is a general tendency for humans to fear things approaching, even if non-threatening.

It is part of a learned tendency among humans that if something approaches us, it is considered a threat as compared to something that is moving away. This has great implications on the way things play out in our day-to-day lives.

According…

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Thu Sep 25

Smellizing Your Products and Services

Smellizing Your Products and Services

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Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising.

Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake.

Professor of Marketing Maureen Morrin of Temple University’s Fox School of Business co-authored Smellizing…

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Sat Sep 20

If you make a product good enough…

If you make a product good enough…

“If you make a product good enough, even if you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.” William Randolph Hearst

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Mon Sep 15

Jason’s Voicebox: Should We Adopt a Differentiation or Low Cost Service Strategy?

Jason’s Voicebox: Should We Adopt a Differentiation or Low Cost Service Strategy?

Jason CJ

Differentiate or low cost? That is the constant dilemma for both product and service sectors. This applies too even in advertising/design. There are 4 ways of setting yourself apart from the competition.

1. In Intertwined Relationships.We have read about it as social media statuses – “It’s complicated”, and while you want to be able to pride yourself in simplicity, it is essential that you…

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Wed Sep 10

Sylvia Speaks: Living and Breathing Design

Sylvia Speaks: Living and Breathing Design

Sylvia Chan

Culture imposes a great deal on design and it is an integral part of how we do things at SYL+JAS. I translate the client’s thoughts into a visual reality by reflecting on the brief a great deal, while Jason will scoot off with the brief to think off structurally as well as anchor points that will catch attention. The great thing about it all is that we always come to a meeting point in terms of…

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Fri Sep 5
Why Celebrities Sell

"Entertainment experiences induced by parasocial bonding in turn are potential precursors for celebrity endorsement effects… Consumers are driven by excitement elicitation directed at the celebrity, an idealized target they aspire to be like and identify with." Kineta Hung, 2014

Why Celebrities Sell

"Entertainment experiences induced by parasocial bonding in turn are potential precursors for celebrity endorsement effects… Consumers are driven by excitement elicitation directed at the celebrity, an idealized target they aspire to be like and identify with." Kineta Hung, 2014

Sat Aug 30
Advertising, once a gamble, has thus become…

"Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures" Claude Hopkins

Advertising, once a gamble, has thus become…

"Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures" Claude Hopkins

Mon Aug 25

Resisting the small insidious compromise is the maker of champions

Resisting the small insidious compromise is the maker of champions

Staying the course

The path to follow is well trodden and well understood by all:

  1. Have a powerful desire to get closer to perfection
  2. Have enough intelligence to select (maybe with some help from a mentor) the process that is going to take us closer to perfection. This process or route has to be in tune with what we are physically, mentally, spiritually, or our efforts will wane.
  3. Recognise that many people get this…

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Wed Aug 20
Willpower and Success

"The common feature possessed by all those whom I admire is… a willingness to be confident outside the tribe.

Willpower and Success

"The common feature possessed by all those whom I admire is… a willingness to be confident outside the tribe.

Fri Aug 15
It is your duty to improve!

"You can’t admire and say ‘bravo’ to someone who is first in the world by doing easy things or doing things for fun, or because of genes and nature.

It is your duty to improve!

"You can’t admire and say ‘bravo’ to someone who is first in the world by doing easy things or doing things for fun, or because of genes and nature.

Mon Aug 11
If you don’t risk failure….

"If you don’t risk failure, you will never succeed" Anne Summers

If you don’t risk failure….

"If you don’t risk failure, you will never succeed" Anne Summers

Tue Aug 5
Small opportunities are often…

"Small opportunities are often the beginning of great enterprises" Demosthenes 384-322 BC

Small opportunities are often…

"Small opportunities are often the beginning of great enterprises" Demosthenes 384-322 BC